Insights

Article · Product · 2026-10-04

GFP 2.0 values a player contract from the player and the deal: performance, caps, contract length, the selling club's position and the market. It runs weekly on 70,000+ players.

Article · Analysis · 2026-09-14

A new transfer record in Finland, yet fees still trail Scandinavia. Our read: 18-month contracts buy a season of football, not an asset.

Article · Analysis · 2026-09-03

Over the last 60 games Hammarby have taken more points than anyone, with the best underlying numbers too. Being the best over 60 games is a club, not a team.

Article · Analysis · 2026-08-06

The 8th best club in the Nordics on only the 24th biggest resources: how Tromsø's squad structure and player development get more performance per euro.

Article · Board · 2026-07-06

A CEO can see their own numbers, but rarely whether their spending buys the same output as competitors'. We now benchmark it every month.

Article · Analysis · 2026-06-03

Structure and development sound boring, but they predict who wins: five-year Transfer KPI tracks points per game at r ≈ 0.89 in Allsvenskan and r ≈ 0.92 in Portugal.

Article · Analysis · 2026-05-26

Hammarby, Malmö and Sirius show the same problem from three sides: when results dip, the debate turns on whatever the club's strategy is. Clubs that held to their plan now sit first and second.

News · Partnership · 2026-05-22

Hammarby Fotboll gains access to Goalunit Fair Price and a structured strategy process to sharpen sporting decision-making and organisational alignment.

News · Product · 2026-02-14

A valuation model that estimates what a specific player would realistically sell for, based on performance data, club context, and financial specifics, not just transfer history.

News · Product · 2025-12-01

Leads keeps your player pipeline organised. Add players to your shortlist, track incoming submissions, and get transfer KPI data attached automatically.

News · Product · 2025-10-01

The Squad Planner gives clubs two views of their squad, KPI and formation, with draft scenarios and projections across multiple future seasons.

News · Company · 2025-01-01

A note from our founders on why football clubs deserve better than instinct and spreadsheets.