Find out if you're getting the performance you're paying for. 110+ clubs already do.
How we help
See every contract, age and role on one timeline, and how your club compares with every club in its league.
With Squad Planning, Benchmarking and KPI tracking
See for yourself| # | Club | xPtsper game | Transfer KPI | Fair Price | |
|---|---|---|---|---|---|
| 1 |  | Barcelona | 2.59 | 48.1 | €1.54B |
| 2 |  | Real Madrid | 2.21 | 26.3 | €1.34B |
| 3 |  | Athletic Club | 1.95 | 11.8 | €225M |
| 4 |  | Atlético Madrid | 1.93 | 16.3 | €634M |
IK Sirius
Climbed from 8th to 1st in the league, while nine other clubs spent more.
“Our success comes from a combination of structure and passion. We use Goalunit to help us create that structure.”
Hammarby IF
Both first teams have averaged 2+ points a game for several seasons, while profitable.
“I use the platform every day to make sure we win and grow financially at the same time.”
AIK
The biggest transfer ever out of the Nordics, made after the club started with Goalunit.
“Goalunit's Transfer KPI modelling really works.”
Swedish Professional Leagues, Goalunit partner since 2021
Player sales went from about SEK 300 million a year to close to SEK 2 billion.
Yes. The dashboards of the 20 biggest clubs are open to everyone, with no login. A demo shows you the same thing for your own club.
The price follows the size of the club. Look up your club on the pricing page, or book a demo and we'll go through it with you.
See prices for your clubAn add-on to the platform. Fair Price estimates what a specific player would realistically sell for, based on performance, club context and finances.
The platform is the tool your staff use every day. In strategy work, our analysts sit down with your leadership to write a long-term plan, and the platform then tracks it. Most clubs start on the platform.
English and Swedish.
Article · 2026-10-04
GFP 2.0 values a player contract from the player and the deal: performance, caps, contract length, the selling club's position and the market. It runs weekly on 70,000+ players.
Article · 2026-09-14
A new transfer record in Finland, yet fees still trail Scandinavia. Our read: 18-month contracts buy a season of football, not an asset.
Article · 2026-09-03
Over the last 60 games Hammarby have taken more points than anyone, with the best underlying numbers too. Being the best over 60 games is a club, not a team.
Book 30 minutes on your club's numbers. Pricing is based on club size.
Book a demo
